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Itchy cattle complaints have increased since 2017 as compared to previous years for the Canadian cattle producers. We will provide you with the latest updates on what is being done to understand the increased incidence of itchy cattle. Identifying the root cause can be complex. Research is being carried out by Solvet to know more about this area to address the lack of knowledge. There are several misconceptions about why cattle are itchy. This presentation will help you to know what to do if your cattle start itching and will set out a proper method for examining the animal for lice. There is more than one option for treating itchy cattle.